My personal branding photography clients often seek me out for one of two reasons:
- they are getting started in business and need a handful of new images to use on their website and socials profiles;
OR
- they have been in business for a while, have laid down a great foundation and are now upping the ante by getting super serious about their online presence and leveraging the power of their personal brand.
For my valued VIP client Carmen Sederino from Illuminated Story it was the later.
Like so many business owners over the past two years, both Carmen and I went through some pretty significant shifts in our business lives. For me it was niching down to offer personal branding photography which is the photography service that really brings so much balance and happiness to my business life. For Carmen, it was expanding from a face to face service based business to offer online services as well.
We kept in touch during those months in Covid lockdown, each being the other’s sounding board and cheerleader as we worked towards the goals we wanted to achieve while time was on our side.
So after months creating a new online presentation coaching program it was not surprising to me when Carmen called to say she wanted to completely redo her website so it better served her brand story and the services she was now providing. With the aim of all her marketing and promotion for online sales funnelling to her website, it really needed to be strategically designed to do the sales work for her.
Not to mention totally represent her as the amazing entrepreneur she is!
And with that, our next shoot was inspired.
I can’t tell you how wonderful it is when the personal branding images my clients and I create are used so effectively in marketing materials, especially on a website that is so god damn stylish!
Check out Carmen’s beautiful and totally engaging website here and if you are interested in getting a site as amazing as Carmen’s, check out TONIC (it’s how I designed and built my website too!)
Don’t forget to check out the highlights from our shoot below.
Thanks to The Loft Studio Melbourne – truly an inspiring and special place to have personal branding photography shoot just like Carmen did!
![Full length portrait of business woman](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2022/04/Alison-McWhirter-Personal-Branding-Photography-Carmen-blog2-001.jpg)
![personal branding portrait of a presentation coach](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2022/04/Alison-McWhirter-Personal-Branding-Photography-Carmen-blog2-003.jpg)
![presentation coach holding out a microphone](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2022/04/Alison-McWhirter-Personal-Branding-Photography-Carmen-blog2-007.jpg)
![presentation coach talking on her mobile phone](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2022/04/Alison-McWhirter-Personal-Branding-Photography-Carmen-blog2-006.jpg)
![personal brand photo of a presentation coach sitting on a stool](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2022/04/Alison-McWhirter-Personal-Branding-Photography-Carmen-blog2-004.jpg)
![personal brand photo of a presentation coach sitting on a stool](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2022/04/Alison-McWhirter-Personal-Branding-Photography-Carmen-blog2-005.jpg)
![personal brand photo of a presentation coach speaking into a micro phone](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2022/04/Alison-McWhirter-Personal-Branding-Photography-Carmen-blog2-008.jpg)
![a personal branding photo of a presentation coach sitting on a kitchen bench holding a glass on champagne](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2022/04/Alison-McWhirter-Personal-Branding-Photography-Carmen-blog2-013.jpg)
![a presentation coach sitting on a couch holding a cup and working on a laptop](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2022/04/Alison-McWhirter-Personal-Branding-Photography-Carmen-blog2-010.jpg)
![personal branding photo of a presentation coach talking into a microphone](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2022/04/Alison-McWhirter-Personal-Branding-Photography-Carmen-blog2-009.jpg)
![personal branding photo of a presentation coach sitting on the floor holding a cup and doing work on a laptop](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2022/04/Alison-McWhirter-Personal-Branding-Photography-Carmen-blog2-012.jpg)
![A presentation coach doing an online presentation](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2022/04/Alison-McWhirter-Personal-Branding-Photography-Carmen-blog2-018.jpg)
![A presentation coach sitting in her online training studio](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2022/04/Alison-McWhirter-Personal-Branding-Photography-Carmen-blog2-020.jpg)
![personal branding photo of a presentation coach sitting on the floor while working on a laptop](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2022/04/Alison-McWhirter-Personal-Branding-Photography-Carmen-blog2-011.jpg)
![personal branding photo of a presentation coach wearing a white dress and sunhat](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2022/04/Alison-McWhirter-Personal-Branding-Photography-Carmen-blog2-014.jpg)
![A presentation coach delivering online training](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2022/04/Alison-McWhirter-Personal-Branding-Photography-Carmen-blog2-019.jpg)
![personal branding photo of a lady standing between planted yellow pots](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2022/04/Alison-McWhirter-Personal-Branding-Photography-Carmen-blog2-015.jpg)
![Personal branding photo of a female business owner in a sunhat](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2022/04/Alison-McWhirter-Personal-Branding-Photography-Carmen-blog2-017.jpg)
![personal branding photo of a female business owner sitting in a garden writing notes](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2022/04/Alison-McWhirter-Personal-Branding-Photography-Carmen-blog2-016.jpg)
![personal branding photo of a female business owner walking along the beach](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2022/04/Alison-McWhirter-Personal-Branding-Photography-Carmen-blog2-022.jpg)
![personal branding photo of a female business owner walking along the beach](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2022/04/Alison-McWhirter-Personal-Branding-Photography-Carmen-blog2-024.jpg)
![personal branding photo of a female business owner at the beach wearing a sunhat](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2022/04/Alison-McWhirter-Personal-Branding-Photography-Carmen-blog2-023.jpg)
![personal branding photogrpahy of a female business owner sitting at the beach writing notes](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2022/04/Alison-McWhirter-Personal-Branding-Photography-Carmen-blog2-021.jpg)
![personal branding photo of a female business owner walking along the beach at sunset while kicking up the water](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2022/04/Alison-McWhirter-Personal-Branding-Photography-Carmen-blog2-025.jpg)