Enneagram 3, type A as they come... I live for chocolate, usually wearing three layers (I feel the cold), and can't wait to travel overseas again.
ONCE UPON A TIME
It's been my dream since my teens but it wasn't until after my marriage breakdown in my 30's and when I moved to Melbourne to start a new life that I took the enormous leap of becoming a professional photographer.
And when I say enormous, I mean I was leaping over one hell of a gigantic canyon. You see, I had never worked in the creative industry before let alone tried to run a business. My education and experience was in science and public health policy - yes truely - the two couldn't have been further apart!
But I had a passion I couldn't let go...
I wish I could say it was the smoothest of rides to get here. When I finally did take the leap, I dived right in without much strategy or direction - I was doing it all because I was good at it all... weddings, portraiture, lifestyle, architecture, products and food, events... you name it I could shoot it. And the praise and validation I got from my clients and industry peers about my work reinforced I was doing all the right things.
I convinced myself a paying client (any client) was winning in business! That was living the dream wasn't it?
So there I was the 'chameleon photographer', willing to be any type of photographer my client needed. Don't get me wrong, I love having the skills to be so adaptable to create the imagery my clients need, but when it came to the business side, I was full of doubt and uncertainty, not really knowing how to show up to attract the work I really wanted.
Hardly a personal brand oozing with confidence inspiring others is it?
let's work together
I took a step back and really thought about the type of service I wanted to provide. Yes, the SERVICE, not just the images I wanted to create, but the problems I wanted to help others solve and what I wanted to help them achieve...and most of all, who it was I wanted to help.
Answering these questions was a TOTAL GAME CHANGER for me.
I realised building my own dream business was not at odds with helping others to achieve theirs. What a revelation!
Then there was another revelation - or maybe a little surge of panic for this introvert at heart!
I realised I couldn't hide behind my camera any more. I actually had to show up for my business, breathe new life into my personal brand and invite people into my world. Truth is, even as a photographer I'm not immune to feeling apprehensive in front of the camera and putting myself out there online... JUST LIKE MANY OF MY CLIENTS, I totally get it.
But I had to get real and break up with those insecurities because my need to have the business I wanted outweighed any of those icky feelings. In fact, images on this page are from that very first branding shoot I did of myself and with all the prep work (hair, makeup, styling) I remember feeling like the best version of myself. I'm really proud to use all the images from that collection because it represents such a turning point in my business.
And I want my clients to be immersed in those type of feelings too!
MY REALLY OFFICIAL BIO, the TL:DR VERSION
I'm here to help you magnify and amplify your brand presence for
My gift is making you feel
and in front of the camera so you can show your true essence and personality
My gift is making you feel
in front of the camera so you can show your true essence and personality
My skill is in creating beautiful, quality imagery that helps you communicate your
Your at-a-glance guide to where I stand on all the truly important things.
Hot chips with mayonnaise
New York and Venice
A crisp white!
Italian food....and chocolate!
Depends on the season!
Oh God - there are so many. Damn you Netflix!
Drop me a line and tell me what you need!
I'd love to hear from you...
Just use the form or send an email to email@example.com
I aim to answer all enquiries within my normal business hours of