You’ve probably heard the quote, “All things being equal, people will do business with, and refer business to, those people they know, like, and trust“
It’s something relationship marketing expert and bestselling author Bob Burg calls the Golden Rule of Business.
But it’s not always easy to make meaningful connections through a smartphone or computer screen – and in some cases, it’s difficult to even get noticed at all.
So how do you, as a small or medium business owner, build your Know, Like, & Trust Factor in this increasingly digital world?
Personal Branding Photography can be the key to increasing awareness of your business and starting up authentic relationships with potential customers or clients.
Logos are important – don’t get me wrong.
But a face is always going to be more memorable.
If you’ve haven’t been using photos of yourself in your content, marketing materials, and advertising, you’re missing out the opportunity to become a more easily recognisable brand.
Personal branding imagery also increases engagement, as social media users are more likely to interact with images that have faces in them.
Whenever a friend tells you about a new significant other in their lives, don’t you always ask to see a picture?
Seeing a picture of a person helps us make up our mind about what kind of people they are.
Personal branding photos can help your audience actually begin to form a personal connection with you.
They present a fuller picture of who you are, what you do, and how you can help.
It’s especially effective when you’ve got a library of quality images that tell a compelling narrative about you and your business.
We continue to see businesses, large and small, pay influencers to promote their products and services.
Why? Because people trust people – not faceless brands.
Even though you’re not a huge social media influencer, using your own photos will go a long way towards building trust with potential customers and clients.
So there you have it! Are you ready to set yourself apart from the competition and expand your KNOW, LIKE & TRUST factor through personal branding photography, but you’re not sure what’s involved?
I’d be happy to give you a complimentary 15-minute consultation to let you know what kind of images will be most effective for your business.