Personal Branding Photography

What Makes a Personal Brand Photo Great?

Lady in thinking pose

August 20, 2021

I’m Alison.
I live for chocolate, usually wearing three layers (I feel the cold), and can't wait to travel overseas again.
Oh...and my obsession is creating beautiful, quality imagery that helps you communicate your personal brand story.
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PErsonal branding must have images

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I may be a little bias here, but good personal branding photos can give you the confidence to step into your personal power and really put yourself out there so you can transform your business. I truly believe they can help you break up with your self imposed restrictions and negative self talk so you can show up for all those wanting to know more about the value and expertise you have to offer.

So how can you make sure the photos you get from your personal branding photoshoot are the best they can possibly be? What exactly is it that makes a personal brand photo great? Overall, it comes down to three things.

Great personal branding photos are branded!

Great personal branding photos are just that, branding!! From composition to color schemes to wardrobe choices. They capture your unique personality and often filled with thoughtful details such as props and intentional accent colours. They’re a visual representation of who you are as a person and what you offer to potential clients.

So a little more thought than just taking a selfie on the fly is required here!

They’re high quality

Great personal brand photos are well thought out, and tell a story. And they’re taken by a professional photographer who knows how to bring that story to life and who makes you feel relaxed and comfortable in front of the lens so you can look your best and just be your authentic self.

They have purpose

The best personal brand photos are taken with a specific purpose in mind. They’re deeply connected to your business’s goals, whether you’re looking to rebrand your business, launch a website, introduce a new product or service, run a marketing campaign or get your socials buzzing with thumb stopping content.  You should take time to identify where you’ll use them online and how they’ll support your marketing efforts. Every photo is taken with those intentions in mind, leading to a really cohesive and impactful result.

Now that you know some of the things that make a good personal branding photo, it’s up to you to do your homework and decide how your photos will fit into your brand and express your individuality. Find a photographer you can trust, one with experience in personal brand photography and storytelling and think about exactly how you want these photos to move your business forward. You’ll find the effort that you put in now will ensure your personal branding photography session will be a success.  

Still a little unsure? Need some help defining your personal brand and figuring out what you need?

Download my FREE GUIDE on how to plan your personal branding photography session.

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