Business Photography

Personal Branding – Carmen Sederino from Illuminated Story

Business woman carrying laptop and walking past artwork

January 21, 2021

I’m Alison.
I live for chocolate, usually wearing three layers (I feel the cold), and can't wait to travel overseas again.
Oh...and my obsession is creating beautiful, quality imagery that helps you communicate your personal brand story.
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It was Jerry Seinfeld who once said,

“A recent survey stated that the average person’s greatest fear is having to give a speech in public.  Somehow this ranked even higher than death which was third on the list.  So you’re telling me that at a funeral, most people would rather be the guy in the coffin than have to stand up and give a eulogy”


But all jokes aside, this is a serious issue and sadly many hold themselves back from achieving all they can in life, business or profession because of this deep-seated fear.

Climbing the ladder comes with responsibility. The higher you climb, the more you are expected to be comfortable communicating and speaking in front of others whether it be pitching to clients, negotiating with suppliers, or leading your people. The challenge is that 73% of men and 75% of women have a FEAR of speaking in front of groups.

But fear not because it was also once said that “Great speakers are NOT born, they’re TRAINED” and this is where Carmen Sederino from Illuminated Story enters – from stage left!

Drawing on her expertise as a trained actor and her 18 years experience in leading, managing and coaching teams across sales and marketing communications, Carmen is passionate about working with professionals to ensure their message is heard and felt.  Carmen has crafted a methodology with supportive strategies and techniques that empower individuals in their delivery techniques and to build their confidence so they can get their message from “page to stage”!

So breathe a huge sigh of relief and say with with me – clearly, confidently and proudly in front of a crowd, “thank goodness for Carmen”!

Enjoy the highlights from Carmen’s personal branding photography session find out more about Carmen and Illuminated Story at

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