Personal branding photography is the art of using high-quality images to tell the story of your brand. Using photos to market and advertise your brand not only positions you as an expert in your field but gives your clients and audience a more authentic brand experience. Whether you’re a coach, online entrepreneur, business owner, speaker or influencer, having a uniquely recognisable personal brand is what sets you apart in an environment that’s more competitive than ever. A personal branding photography session will help you put your best face forward, tell your story and solidify your brand.
How a personal branding photography session is different than a headshot session
Personal branding photography is a relatively new aspect of visual branding, with savvy business owners jumping on board to take their branding to the next level. A personal branding photography session differs from a typical headshot / profile portrait session in several ways. With headshots, the focus is simply on you, usually shot from the waist up. Headshots are incorporated into personal branding sessions, but we don’t stop there. We delve deep into not just who you are visually, but telling the story of what you do and why you do it via detail shots, lifestyle shots, photos of you in action, behind the scenes, with your clients and/or products etc. The possibilities are endless and each session is customised to reflect the type of business you run and the message you wish to convey about your brand.
Need to see more great examples of the type of images you can create to elevate your personal brand? Check out my FREE GUIDE on the must have images every personal brand needs.
Planning for a personal branding photography session
Personal branding photography sessions are more customised than a headshot session, so there are many factors to consider including location(s), outfits, props, branding colours and your brand messaging. A good personal branding photographer will provide a pre-shoot experience which is more involved and in depth than the typical headshot session. They will help you decide how to best translate your brand into images that you can use on social media, your website, on marketing collateral and advertising campaigns. More time is spent planning, consulting and finally, shooting. Each brand is different so each session should be personalised. With these images the end goal is to help you be more profitable in your business, so think of these images as a true investment in your brand.
How do you know if you need a personal branding photography session?
You should consider a personal branding photography session:
- if you own any kind of business;
- if you are the face of your brand and it is important for people to connect with you;
- If you are a professional and you want to stand out from your competition – having professional, yet approachable brand photos on your website, socials and business cards helps people remember you and get to know you;
- if you wish to take you business to the next level by stepping up your visual branding;
- if you want your ads to look fresh, polished and professional.
As Forbes puts it,
“whether you know it or not, you have a personal brand”
So what’s your personal brand saying about you?