Some sessions remind me exactly why I love what I do — and Katie’s was one of them.

She’s the founder of Virtual Flow, a business built on structure, clarity, and helping other small business owners find calm in the chaos. From the first moment we spoke, I knew her photos needed to reflect that same sense of flow and focus.

Katie had recently refreshed her brand and was ready to update her website visuals. She wanted a library of strong profile images, “work with me” scenes, and on-brand lifestyle photos that felt clean, consistent, and professional — while still showing her warm, approachable side.

We created everything in the studio, keeping things simple: bright, even light, a crisp backdrop, and just the right balance of props and brand colours to complement her visual identity. The goal was to create images that instantly felt like her brand — calm, capable, and trustworthy — while giving her a versatile collection she could use across her website, proposals, and socials.

A few weeks later, Katie emailed to show me her finished website, and her words made my day:

“I can’t tell you how much positive feedback I’ve received about your photos. They are amazing! Thank you so much!!”

Moments like that remind me what brand photography is really about. It’s not just taking beautiful photos — it’s helping someone see their business (and themselves) in a whole new light.

Katie’s session is such a great reminder that clarity in your business starts with clarity in how you show up. When your photos feel aligned with who you are, everything else — from your messaging to your confidence — starts to click.✨

If you’re ready to create your own set of images that align with your brand and how you want to be seen, I’d love to chat. Check out details of my personal branding photography experiences or book a chat with me.

Check out the image highlights from Katie’s Session below