Personal Branding Photography

Look Confident on Camera (Even If You Don’t Feel It)

A lady with long curly hair, wearing a black top and black pants with a blue and purple patterned jacket, sitting on a white couch

November 30, 2025

I’m Alison.
I live for chocolate, usually wearing three layers (I feel the cold), and can't wait to travel overseas again.
Oh...and my obsession is creating beautiful, quality imagery that helps you communicate your personal brand story.
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If the thought of being in front of a camera makes you want to crawl under your desk….you’re definitely not the only one.

I’ve lost count of how many incredible people have told me they “just don’t photograph well”. But here’s the truth: no one is born knowing how to look relaxed and confident in photos. it’s not a talent – it’s a skill. And it’s one you can absolutely learn.

Confidence Isn’t About Vanity

I get it – posing can feel awkward, even performative.

But confidence in photos isn’t about ego.

It’s about alignment.

When your photos feel like the real you – not a stiff version of you trying to look ‘professional” – that’s when you start attracting the right people.

Because they can see you.

Small Tweaks, Big Difference

There are a few simple things you can do that completely change how confident your look (and feel) in front of the lens.

I’m not talking about major makeovers or complicated posing tricks – just tiny adjustments that shift your energy and help the camera see your best side.

Like learning how to:

  • engage your posture so you look naturally poised, not rigid,
  • find the sweet angle that flatters your jawline (without the dreaded chin tuck),
  • and create easy movement so your body looks relaxed rather than “frozen mid-pose.”

Even small tweaks like these can turn an anxious “please make it quick” moment into something that actually feels enjoyable.

(yes, really!)

The Real Secret? Practice – With Kindness

Confidence doesn’t appear out of nowhere: it builds with practice.

And the trick is to approach it with a sense of play, not pressure.

Try testing a few poses or expressions in the mirror (or on your phone camera) with your favourite music on.

Notice what feels natural, what feels “off”, and what brings out that spark!

It’s not about perfection – its about familiarity.

The more comfortable you are seeing yourself, the more confident you’ll look when someone else is behind the lens.

Ready for More?

If you’d like to know exactly how to stand, move and relax to bring out your best self on camera, I’ve put together a guide with my ten go-to confidence tips – the same ones I use when directing clients.

Grab your free copy: Look & Feel Confident in Every Single Shot

If you’ve already downloaded it, this is your reminder to dust it off before yoru next shoot and try a few of the tips again.

You might be surprised at how different you feel this time.

Because confidence isn’t about being perfect – it’s about being present.

And that’s where the magic happens.

If this is making you feel like you could take the next step, check out details of my personal branding photography experiences or book a chat with me.

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