Personal Branding Photography

From Polished to Casual : Carmen’s Personal Brand Photoshoot Refresh

October 28, 2024

I’m Alison.
I live for chocolate, usually wearing three layers (I feel the cold), and can't wait to travel overseas again.
Oh...and my obsession is creating beautiful, quality imagery that helps you communicate your personal brand story.
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Every now and then, even the best brands need a little refresh—and that’s exactly what Carmen from Illuminated Story was after when she joined us for a mini personal brand photoshoot on one of our recent shoot days. Carmen’s a regular (VIP status, of course!), so you’ve probably seen her before popping up in my folio and here on the blog!

The mini brand sessions held on our Shoot Days are all about versatility, which is why they’re perfect for anyone looking to add variety to their photos. On one hand, we’ve got the classic studio setup—ideal for those polished, professional headshots everyone needs. But then we’ve styled the space for a more relaxed, lifestyle vibe too. Think easy-going, authentic images that show off the real you, not just the corporate version.

For Carmen, this was the chance to do both! We snapped some sharp profile shots to keep things professional, but also made sure to capture more casual, behind-the-scenes moments that really reflect the heart of her brand.

By the end of the day, Carmen left with a fresh collection of images that she can use across her website, social media, and beyond—everything from polished portraits to laid-back lifestyle shots that add personality to her online presence.

If you’re feeling like your personal brand could use a little refresh too, a mini personal brand photoshoot is the perfect way to mix it up and get a variety of images, all in one fun session!  But if you are just needing a few sharp profile portraits, we cater for these too on our shoot days with shorter sessions also available. 

Check out all the sessions HERE!

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