Your brand is more than just a logo or a catchy tagline—it’s a reflection of your passion, expertise, and the value you offer to your audience. So when I recently teamed up with Katie from Rise Coaching to bring her vibrant personality and commitment to helping women shine through in her personal branding photos, I couldn’t wait for shoot day to roll on…
Not only was Katie super fun to work with and brought loads of energy to the shoot, but we shot in beautiful locations which made creating stunning images to build her personal brand and online presence a synch!
Katie is a personal trainer, nutritionist, and pre and postnatal coach dedicated to helping women achieve their fitness and health goals. Her passion for making fitness accessible and manageable for busy women is inspiring, and this photoshoot was all about capturing the various aspects of her business and personality.
We decided to capture Katie in a styled luxury property in gorgeous Sorrento, which had a beautiful light filled kitchen – the perfect backdrop to create images highlighting Katie’s role as a nutritionist with expertise in healthy eating and meal preparation. These images focused on her preparing and enjoying nutritious meals and snacks. We wanted to portray Katie as both knowledgeable and approachable, someone who understands the importance of fueling the body with the right foods (but has fun doing it!).
Next, we shifted to action shots of Katie in her workout gear, doing what she loves —fitness training. We showed off Katie’s strength and dedication but also displayed that she actually does practice what she preaches and encourages women to build strength and confidence through consistent workouts.
To complete the shoot, we also captured Katie in more relaxed settings, both at home and out and about, to show the balance she helps her clients achieve between fitness, relaxation, and everyday life.
Check out the shots we created and see how Katie has used some of them on her beautiful website
![](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_011-1024x683.jpg)
![Close up shot of a pasta with sauce](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_005-1024x683.jpg)
![Lady at kitchen bench chopping vegetables](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_024-1024x683.jpg)
![lady sitting at kitchen bench eating salad](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_030-1024x683.jpg)
![Lady in a kitchen taken a photo of a fruit salad on her mobile phone](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_077-1024x683.jpg)
![lady in a kitchen holding a glass with smoothie in it](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_064-683x1024.jpg)
![Lady at kitchen bench making a smoothy](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_057-1024x683.jpg)
![](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_101-683x1024.jpg)
![Lady doing exercises with weights](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_188-1024x683.jpg)
![Lady sitting on an exercise mat](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_205-1024x683.jpg)
![Lady holding weights doing shoulder exercises](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/10/Alison-McWhirter-Personal-Branding-Photography-240013_196-1024x682.jpg)
![Lady sitting on an exercise mat drinking water out of a water bottle and checking her mobile phone](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_211-1024x683.jpg)
![Lady carrying weights up the stairs](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_220-683x1024.jpg)
![Lady on a exercise machine doing up her show laces](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_186-683x1024.jpg)
![Lady doing a plank exercise](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/10/Alison-McWhirter-Personal-Branding-Photography-240013_229-1024x682.jpg)
![Lady leaning over a balcony with drinking from a water bottle](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_240-1024x683.jpg)
![Lady in exercise attire leaning on a balcony balustrade](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_244-1024x683.jpg)
![Lady doing a stretch](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_256-1024x683.jpg)
![Lady in exercise attire holding a water bottle](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_228-683x1024.jpg)
![Lady doing and exercise with an exercise band](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_235-683x1024.jpg)
![Lady in exercise attire sitting on a bench](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_254-683x1024.jpg)
![Lady holding a watermelon slice and laughing at the camera](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_277-683x1024.jpg)
![Lady sitting on a deck chair eating a salad](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_265-1024x683.jpg)
![Lady leaning against a wall](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_273-1024x683.jpg)
![Lady sitting on a couch](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_044-1024x683.jpg)
![Lady sitting on the floor next to a coffee table and doing work on her laptop](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_067-1024x683.jpg)
![Lady leaning against a wall holding her laptop](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_086-1024x683.jpg)
![Lady sitting at a bench doing work on her laptop](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_084-1024x683.jpg)
![Lady sitting on the floor next to a coffee table where she has her laptop](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-KA-008-683x1024.jpg)
![Lady sitting on the floor leaning against a wall typing on her laptop](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/10/Alison-McWhirter-Personal-Branding-Photography-240013_106-682x1024.jpg)
![Lady sitting on a couch with a journal writing](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/10/Alison-McWhirter-Personal-Branding-Photography-240013_045-1024x682.jpg)
![Lady standing in the front entrance of her home](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_115_1-1024x683.jpg)
![Lady sitting at a cafe table doing work on her laptop](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-KA-013-683x1024.jpg)
![Image of a laptop and phone being held be a lady](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_148-1024x683.jpg)
![Lady sitting at a cafe](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_146-1024x683.jpg)
![Lady leaning agains a wall wear a baseball cap](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_170-1024x683.jpg)
![Lady leaning agains a wall wear a baseball cap](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-240013_174-200x300.jpg)
![Lady walking down the side walk](https://alisonmcwhirter.com.au/wp-content/uploads/sites/21080/2024/09/Alison-McWhirter-Personal-Branding-Photography-KA-015-683x1024.jpg)
Ready to elevate your personal brand and showcase your unique story? Let’s connect! Whether you’re looking for a fully customised personal branding shoot or a quick touch-up for your online presence, I’m here to help. Feel free to book in for a Chat